Wednesday, September 25, 2019

What is Adobe Target's pricing structure?

Adobe Target's pricing structure

Adobe Target pricing structure

Adobe Target pricing is based on licensing fees for their platform. This is based on the number of page views per year that your website could receive, it's always best to shot higher because some times the penalties for going over may outweigh the extra cost for that specific range of page views.
You can not directly get an actual pricing structure from the adobe site unless you take a call or meeting with Adobe team.

Does Adobe Target require another marketing cloud platform to set p an A/B test, Experience Targetting, multivariate test, etc?

No Adobe Target does not require other Marketing Cloud products. It can be a stand-alone A/B, Multivariate, or Experience testing tool. However, if connected to other Marketing Cloud products you gain a lot more information across your digital channels and can actually do a lot more with Adobe Target. Basically, you can use it as full as Adobe sells it but going above and beyond will be difficult without connecting it to the other products.

Can Adobe Target work with other DMP systems?

Adobe Target can work with other DMP systems, you’ll just have to create the API connects and make sure you are passing the information from one system to the other correctly. Adobe’s products read data differently then other products, so if you're connecting an Adobe product to a Non-Adobe product, you just want to be very heavy on the QA efforts because pushing anything live.

If you are interested in Adobe Target, I suggest also getting Adobe Analytics. Adobe has a bundle package when you get the two products together and with Adobe Analytics you will get access to Dynamic Tag Manager (DTM) - Adobe’s free Tag Management System. When using DTM you can connect 3rd party tools much easier than connecting through self-built APIs. If you pass all the data into the Adobe tools through DTM it will interpret the information in a way more common to the Adobe tools and less backend QA is required. Plus you get the benefit of passing anonymous segments from Analytics into Target to run tests on and pass that information back to Analytics for deeper insight.

Features of Adobe Target

Adobe Target provides various sets of testing criteria such as 
  • A/B testing
  • Automated Personalisation
  • Experience targeting
  • Multivariate testing
  • Recommendations

You can A/B test your whole experience, including images, copy, UI and more, to find the winning experience. Target’s rigorous testing approach is designed to test multiple variations at the same time and find the winner faster and more confidence.

With the help of multivariate testing, you can test multiple elements simultaneously — including image, layout, background color, copy and so on — to find the most effective combination.

Multi-armed bandit testing automatically allocate traffic to the most successful experience to more visitors earlier for increased conversion and revenue.

Experience targeting allows you to personalize your page content based on different criteria and visitor's behavior.

Recommendations help you optimize and customize real-time suggestions across channels, apps, pages, email messages, and other delivery options to increase engagement and conversion while reducing management effort. 
Recommendations help you:
  • Create sophisticated criteria (rules) to automate recommendations
  • Automatically display the recommendations by using a few JavaScript snippets
  • Test and optimize the recommendations criteria and designs that display the recommendations
  • Report on the results of your recommendations activities


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